Fabada litoral has a traditional set of products in cans, every day food as it was made at home. But new generations, specially young people don’t connect with this kind of traditional products so Tiempo BBDO turned “la abuela de Litoral” the Litoral’s grandma’ an old iconic character of the band into a millennial icon, making her influencer, blogger, youtuber and so on. A really fresh campaign we were really proud to take part of.
In this particular case we developed a short piece inspired in 8bits videogames of the 80's to make the Litoral's grandma fight against the rest labels. All pieces were developed for instagram and facebook to make the brand connect with younger targets.